We all know that the technique of improving the quantity and quality of search engine traffic to a website or web page is known as search engine optimization (SEO). Rather than direct traffic or purchased traffic, SEO concentrates on organic, occasionally known as "natural" or "organic" outcomes. Outstanding traffic can come from a variety of queries, including images, tape, news, academic, and sheer search engines that cater to certain initiatives.

When used as an Internet marketing approach, best seo company in Chennai takes into understanding a variety of elements, including how search engines work, the computer algorithms that people search for, and the real search terms or keywords they penetrate search engines. SEO is done because websites that rank increased on search engine outcomes pages will get better traffic from search engines (SERP). The option for transforming these guests into clients then exists. 

Difference between paid and organic search 

You must recognize the distinctions between paid search and organic, natural search, also known as SEO. There are five significant variations.  

Position - The best seo company in Chennai results pages for paid search results are displayed, while those for organic results are displayed below them.

Time - Time is another important difference between paid and organic search. While outcomes from an organic search can take weeks, months, or even years to emerge, results from paid search can sometimes be received in as small as a few minutes. As a result, when it comes to organic search, you must think in the medium- to long-term.

Payment - Paid search traffic, as the name implies, is compensated in terms of payment. The cost per click determines how much you pay for each click (PPC) (CPC). This means you will be charged every time someone clicks on your advertisement. As a result, rather than relying on organic traffic to your website, you pay Google to display your ad when a visitor searches for your keyword.

Share of traffic - When it comes to traffic share, approximately 20% to 30% of searchers click on paid results, while 70% to 80% of searchers click on SEO results.

Here are three pillars of SEO 

Understanding how SEO is changing will help you stay on top of your game as a digital marketer because getting your brand, website, or business found by searchers is a core skill. The fundamentals of SEO do not modify, despite frequent, little changes. 

Technical optimization - Technical optimization is the process of finishing tasks on your website that aren't related to content but are intended to boost SEO. Behind-the-scenes activities are frequent. 

On-page optimization - The process of making sure the information on your site is pertinent and offers a wonderful user experience is known as on-page optimization. A content management system can assist you in accomplishing this, which includes selecting the appropriate keywords to target within your content. WordPress, Wix, Drupal, Joomla, Magento, Shopify, and Expression Engine are common examples of content management systems.

Off-page optimization - Off-Page Optimization is the process of improving your site's ranks in search engines by actions taken away from the site. Back links, which help to establish the site's reputation, are a major factor in this. 

Wrapping up 

You should focus your goals on tracking sales and lead conversions if your company is transactional and includes an online component. The focus should be on lead generation if your website is a non-e-commerce commercial one.